In a world of increasingly canned content it is easy to forget the power of the ‘now’.
More than just a ‘live’-stream gaming platform, Twitch is a raw and real space for the newly defined audience of hobbyist creators.
Launched to a French audience with actor and comedian Djimo, this was Twitch’s biggest brand campaign to date.
Project Type
360° Integrated Campaign.
The Brief
Showcase the world’s most prolific ‘live’ social platform and the power of individuality in Twitch’s biggest ever brand campaign.
BFD TEAMING SOLUTION
Spin up an on-the-ground team in Paris, collaborating with the core team to concept, produce and launch the brand campaign.
Driving brand awareness and engagement in a new market.
Tasks undertaken
1. Strategy.
2. Creative Ideation.
3. Campaign ID.
4. Production.
CAMPAIGN platform
Tout Part En Live
IN ADDITION
Connecting with gaming culture.
Our brand campaign was one of the top 5 most successful Twitter campaigns of 2022.
We showed up in AAA titles spreading the message to those that cared. But not being content with being in game we worked with publishers who used our visual language to launch some of the biggest titles of 2022.
With nationwide OOH and digital assets and a live streaming building takeover, we took the ‘Z Event’ global, helping raise over $11M for charitable causes.
We showed up in AAA titles spreading the message to those that cared. But not being content with being in game we worked with publishers who used our visual language to launch some of the biggest titles of 2022.
With nationwide OOH and digital assets and a live streaming building takeover, we took the ‘Z Event’ global, helping raise over $11M for charitable causes.