To celebrate the great achievement and Ibai’s commitment to the Twitch platform we gave him a custom made gift embroidered with the 3.3 M success.
Unboxed live on his channel we drove an additional 110k peek in viewership.
Project Type
Brand Activation.
THE BRIEF
Take the biggest streaming event in the world and make it bigger.
BFD TEAMING SOLUTION
Spin up two teams of PR gaming specialists in Spain and South American and add the world’s preeminent boxing glove maker.
Celebrating a streaming god and break a streaming world record.
Tasks undertaken
1. Earned Media Activation.
2. Glove Creation.
UNBOXING
Keep on hitting.
