With chaos surrounding a generation of digital natives, escapism through content and mindless scrolling has become the remedy and the norm.
This branded platform served as a reassurance that HBO Max content was a definitive, scroll-stopping destination.
Project Type
Brand Design Sprint.
THE BRIEF
HBO Max needed a new messaging and design system to engage Gen Z around the latest original content.
BFD TEAMING SOLUTION
Build several small teams of Gen Z designers and creators to work in micro design sprints.
Bringing the HBO Max magic to a new generation.
Tasks undertaken
1. Branding & Messaging.
2. Viz ID.
BRAND PLATFORM
We Got Tonight.
