Project Type
Brand Inception and Community Building.
THE BRIEF
As a startup with no marketing function, tea didn’t need a campaign or agency.
They needed a brand.
BFD TEAMING SOLUTION
Embed a small team of tech marketing specialists, developers and community managers within tea.
Creating a revolutionary tech brand from scratch.
Tasks undertaken
1. Brand Positioning.
2. Viz ID.
3. Strategy, Creative & Content.
4. Community Building.
5. Go-to-Market.
Viz ID
The tea brand guidelines.
The tea brand was created to stand out in a sea of corporate sameness within the tech space.
Advertising
Taking the power back.
The tea protocol enabled developers to get fairly remunerated for the work they do coding the foundational pillars of the Internet.
