Twitch streamers in EMEA were feeling left out of what was a very US centric platform.
Capturing streamers doing their thing across five European markets, we produced a complete 360 campaign that celebrated their unique attributes and gave them the tools to promote themselves to a much wider audience.
Working hand-in-hand with the talent we gave each of our 14 streamers their own Twitch color pallet, 3D iconography, high profile OOH, social films and all-around great content to share with their communities.
Project Type
European Engagement Campaign
The Brief
Give love to the EMEA Twitch community and the talent that makes the platform so great.
BFD TEAMING SOLUTION
Build a team of Creatives & Strategists in each of the 5 key markets to produce culturally native executions.
Re-connecting the gaming community with the streamers they love.
Tasks undertaken
1. Strategy.
2. Campaign Design.
3. Creative Ideation.
4. Production.
Approach
Inspiring Streamers
