Project Type
Global Brand Playbook.
THE BRIEF
Skyscanner’s global brand campaign needed to drive cultural relevance in new markets.
BFD TEAMING SOLUTION
Bolster the creative team with creatives in each market to add cultural nuances.
Creating a cohesive brand campaign playbook to be rolled out globally.
Tasks undertaken
1. Communications Strategy.
2. Creative Strategy.
3. Campaign Design.
Brand platform
The Ultimate Travel Hack.
Skyscanner’s first brand in 20 years was a success in it’s native market. However, with a need to break into North America but, with no boots on the ground or cultural experience they came to us for help.
