Moonsault is an elevated brand and product experience that heralded a new chapter of epic fandom in the world of WWE.
Marrying WWE’s rich heritage with Web 3 category codes we created the new brand identity and product offering.
Project Type
Product & Experience Design.
THE BRIEF
WWE needed to elevate its web3 brand and product experience to build the next level of fandom.
BFD TEAMING SOLUTION
Create a crack creative and tech team of die-hard fans who live and breathe WWE.
Building new growth streams for a beloved entertainment franchise.
Tasks undertaken
1. Product Roadmap.
2. Brand Identity.
3. Experience Design & Dev.
4. Launch Creative.
Brand Identity
Modernizing WWE’s visual language.
EXPERIENCE DESIGN
Doubling down on fandom.
The WWE ‘Vault & Fan Cave’ is a unique space where IRL and digital worlds could collide, brought to life in a way that core fans cared about most deeply: a place to explore the fabled WWE vaults and access exclusive content.
Once items are purchased they can be proudly displayed on the user’s personal Fancave for other fans to see.
Once items are purchased they can be proudly displayed on the user’s personal Fancave for other fans to see.
